From time to time, we all stumble across an amazing find that makes us say,
"YES! That's what I mean!"
|Ever see this guy?|
Simon Sinek is that find for me. Simon has a book called, "Start With Why". (Amazon, iTunes) This amazingly simple idea centers around The Golden Circle - just draw three concentric circles that look like a target. On the outer most circle he draws the word "WHAT". The next circle the word "HOW". The inner circle is the single word: "WHY".
As Sinek observes, few ever get to the Why, but the Why is ultimately all that matters. No kidding! Not much else matters.
What is your WHY? Why do you do what you do? Not What do you do, not even How do you do it....but WHY? For the record, if you are not inspiring people, you really don't know your WHY....no really, you don't!
Think you know your WHY? I dare you to check out his website....then let me know. For the record, after reading Sinek's book, I was really messed up for about a week.